Jonina Menzies, LOHY. founder and curl stylist with a fully-booked appointment-only salon in a regional town, needed Australian-made, organic-based products that would allow her curly hair clients to re-create the same salon-quality results at home for the weeks between their hair appointments.

"I needed Australian made High-quality Products my clients could take home to achieve salon quality Good Hair Days at home."

Much of her salon's success was due to her clients' education about curly haircare during their appointments, combined with the high-quality products she provided.